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For fellow photographers:)
Justin and I have been contemplating doing a post with some of our favorite album design elements for quite some time. We have had a ton of questions asked at our LYON-SHOP classes about album design, so we thought it would be helpful to post a full design and explain a few things that we like to keep in mind when designing an album for a client. Note: the images you are seeing below are full page spreads (left side to right side...like a magazine, with a small fold down the center of each spread). Also, I've added our watermark for blog purposes only, this isn't included in our final design.
1.We sell and design all of our albums in "spreads", this mean left side to right side (so essentially a spread is actually two pages).
2.We don't do any wording on the cover, the only wording you'll ever see is on the first spread with the client's name and date of wedding...we like to keep it simple! Remember that less is more!
3. For the page layouts, we keep it minimal. Each image should tell it's own story, so we don't like to over crowd the pages with too many images.
4. We don't like to use any drop shadows! We're really going for more of an art-book/high fashion type look. We have a few fashion books we've collected from Dior and Dolce & Gabbana and there's not one drop shadow!
5. We like all of the image lines to match up, look below and you'll see what we mean.
6. When designing the spreads, we try to keep in mind the "story" that each spread is telling and this what is helpful when grouping the images together.
Here is one of our favorite album designs to date! It is an 11x14 album, vertical, with 26 spreads.
Since there is a fold down the center of each spread, we are VERY cautious to not put faces or anything super important right on that folded line. In this spread below, the center folded line goes right down the left shoulder of the groomsman just four people over from the bride and groom.
We always like to end the album with a photo of just the bride and groom, this sort of helps wrap it all up!
We have to give a quick "high five" to our awesome album company that we do all of our printing and binding through: Renaissance Albums, you really are the best!
*This post is strictly for photographers:)
For those fellow photographers that have had the opportunity to attend one of our LYON-SHOP classes, they can vouch for Justin and I when we claim that we are BIG believers in outsourcing! What is outsourcing?! Outsourcing is the answer to gaining more freedom in your business, more freedom with your family, more freedom for yourself, and freedom in order to keep you sane when you are bringing in more work then you can handle on your own! Outsourcing is the act of sending out tasks to another hired professional to work on so you can have more time to spend elsewhere.
One of the biggest tasks that we outsource is the post processing of our proofed images. Our company of choice is FOTOFAFA, and to say that we love them would be an understatement! Literally, we no longer have to spend countless hours filtering through thousands of images, we no longer have to spend countless hours adjusting contrast and white balance, and we no longer feel guilty taking a day off here and there to spend quality time with our children. In our book, Fotofafa equals freedom! That is one of the reasons for this post, we feel that they deserve a huge pat on the back for giving us our lives back!
When we say "proofed images" we mean that these are the images that our clients get to see online before anything goes to print and then ultimately will go through an artistic edit. For outsourcing, we'll first: go through and choose images that are our favorites for the blog (which we will process and edit ourselves...we still love working on our favorite shots), second: outsource the remaining work to Fotofafa to be filtered through and then proofed (white balance adjusted, contrast added, exposure perfected, etc....), then third: put the proofed images online for our clients to view for the purchase of prints or albums. Simple as that!
If we had one thing to suggest to each and every photographer out there who wants to have more personal time, we would say OUTSOURCE! Fotofafa is set up to process raws, jpegs, and album design.
Here are some before (raw images) and afters (proofed images) we've recently received from Fotofafa:
For those of you that are remotely interested in outsourcing some of your workflow, we would highly recommend giving Fotofafa a try! Be sure to ask for Kenny! You can visit their website by clicking here. Also follow them on twitter by clicking here!